Source: Visual Generation — iStock

Don’t Sleep on Strategic Partnerships

Healthy alliances can be a critical growth factor for business

Why might businesses avoid exploring partnerships?

What’s all the hype, anyway?

Build credibility

The symbiotic relationship between both parties

Product A & B had barriers to entry in Market C alone, but together both benefit.

Expansion of brand and image

Focus product development efforts on a core competency

Scale faster with services and VARs

Partnership, however, is a Journey

Tier 1 – Channel and VARs.

Tier 2 – Technical alliances, integrations.

Tier 3 – Marketplaces and ProServ.

Tier 4 – Ecosystem and a community of practitioners.

Bonus Tier – M&A, spin-offs.

The Bottom Line

Product Person. Beer Nerd. Traveller. Writes about software, culture, and innovation. In constant search of the best coffee, tacos, and IPAs in a city near you.

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